THE
HAWK
Subject: Brand Activation
Software: Illustrator, Photoshop, InDesign
Location: KU School of Architecture & Design
"What the Hawk" was a fictional brand collaboration between Supreme and the University of Kansas with the goal of merging streetwear culture within collegiate identity. I wanted to create a collection that resonated with both Supreme’s urban aesthetic and the University of Kansas' proud history and traditions, appealing to both students and streetwear enthusiasts.
I designed a line of apparel and accessories that seamlessly blended Supreme's iconic branding with the University of Kansas' blue-and-crimson color scheme. The collection featured bold graphics, playful reinterpretations of the Jayhawk, and limited-edition pieces that celebrate the KU's spirit while maintaining Supreme's signature style.
The use of trademarks or logos does not indicate sponsorship or endorsement by any party and is explicitly intended for educational purposes only.