Subject: Branding
Software: Illustrator, Photoshop, InDesign
Location: KU School of Architecture & Design
The rebranding of Standard Battery Inc. was aimed to modernize the brand's image while maintaining its reputation for trustworthiness in Kansas City.
I created a refreshed brand identity that combined a sleek, contemporary logo with a bold color scheme. I wanted to show company's strength, reliability, and recyclability. Especially since one of their main services is recycling old batteries. The rebranding includes updated typographic and visual elements with hidden meaning. The Large S that also signifies recycling and that it is shaped as a pair of AA batteries. I’m a huge fan of little details that aren’t noticed right away.