COFFEE
SALOON
Subject: Branding
Software: Illustrator
Location: KU School of Architecture & Design
The task was to design the branding for Outlaw Coffee Saloon, a café with a rugged, Wild West-inspired theme. The challenge based on a random draw of three words: Rebellious, Bold, and Americana. I wanted to create a brand identity that captured the adventurous and rebellious spirit of the Old West while appealing to modern coffee enthusiasts.
I created a sleek and modern branding that featured paisley patterns and a distinctive color palette of powder blue and orange. The design incorporated iconography of iconic Wild West assets, reimagining them in a way that felt fresh and current, effectively blending historical references with a twist.